We have covered a few of the basics on how to increase and generate website traffic for little or no money to raise the traffic to your site. Website promotion through pay-per-
click advertising is a great way to get your name out there and helps build your popularity, but we know you
don’t want to pay for every visitor to your site. Another aspect of search engine optimization is to build one
way links to your site. Sounds intimidating right? Well, it is actually not as difficult as it sounds. You don’t
have to send out emails to hundreds or websites asking for a link exchange. You just need to find a few
good blogs that you can comment on and leave a link to your site in the comment. Please never spam a
blog!! Do not post comments that are not relevant just to create and increase your links. Either during your research or as
you are browsing the internet for another interest, you will come across a few places that you can leave a
link. Another great way to increase links is to submit your site to directories. Bloggers don’t forget to use
trackbacks and comment on other blogs. Inlinks have two purposes. First, they help build your page rank
and search engine rankings. Second, they drive targeted traffic to your site from other sites instead of just
search engines. Another way to build traffic is through social networking. Again, we want to encourage
you not to spam anyone, especially your friends, but posting a message on your Myspace or Facebook
page can get the word out. If your friends like what they see on your site, they will likely refer others to it.
Your ultimate goal once you have your site built and ready for traffic is to get your name in as many places
on the web as possible. Even though most of your traffic will come from searches and direct links, don’t
underestimate the power of talking to people about your business. *TIP* You will talk to some people out
there who will say, “oh, you don’t work!” Please don’t take this to heart. There are still many people who
do not realize the potential with an online business. We meet the greatest amount of opposition from those
that are closest to us! But it didn’t take long until they were all asking us to teach them how to build their
own online business. Do not let negativism discourage you from pursuing your dream. Okay, back to
business . . . we recommend getting business cards and leaving them anywhere you go. You can get your
first 100 business cards for free by clicking the “Order Business Cards” link on WebPalPro. You would
not believe the number of people that have contacted us about one of our sites after seeing our business
card. Don’t overlook your local market. If you are anything like us, some of your best ideas come from
things you can’t get in your town. Granted this probably doesn’t apply to those of you in big cities, but we
are from a small town and most of the products we offer on our sites can’t be bought locally. Those that
see our business card will buy from us rather than other online businesses because we are local . . . even
after we tell them they still have to pay the shipping charges because we do not stock our products. Don’t
leave the house without your business cards, especially when travelling. Just as with any business, you
want to increase as many potential customers as possible to know your name. Our final piece of advice is to maintain
excellent customer service. Once you destroy your reputation, it is hard to recover. Bad news travels fast
and, remember, people will talk about a bad experience much quicker than a good one. All it takes is a
few dissatisfied customers to give your company a poor image. On another note, you will encounter
people you cannot please. Try not to get too upset about it, just offer a reasonable resolution to the
problem and move on. One person will not make or break your business! You now have all the tools you
need to build your online small business. Please feel free to contact us should you need any additional
information about anything covered in this website! We know you will be successful and are happy we could help
you reach your goals.