Learning internet basics can mean the difference between success and failure when starting a business. Too often, entrepreneurs attempt
to start a business without the proper knowledge, commitment, and planning.
Starting internet small businesses is no different than opening a brick and mortar business when it comes to these characteristics.
You need product knowledge, business knowledge, and internet knowledge. Fortunately, all three work hand in hand and you
can learn everything you need to know without spending years in college. Starting a business requires the proper
commitment level. You have to view it in the same light as anyone creating and building a retail location. Until you are adequately
committed to your internet businesses, you will see little if any profit. No business, internet businesses included, runs
itself. Another pitfall many owners face is lack of planning. Don't buy into the hype about turn-
key businesses that will be making you money in 10 minutes! Instead, plan your businesses. Determine your goals. Research
your target market and learn all that you can about your product and customer. Once you are comfortable with the idea of
being a company owner, feel that you have adequate knowledge about your market and product, you can begin to address the
"internet" aspect of your businesses. Experience is the best teacher and to gain experience you have to know where to start.
Begin with a strong focus on your customer. Provide them with the information they need to make a purchase decision and
offer fair pricing. Customer service will not fail you! There are countless websites online offering the same thing you
want to offer. How do you set yourself apart from the masses? Customer service! An internet business has different
customer service needs than brick and mortar businesses. While you will likely work from home, you have to make your
internet businesses a priority. Even with all the distractions of home, family, kids, another job, you absolutely have to
make time each and every day to address the needs of your customers. As you become better at delivering effective
customer service online, you will undoubtedly be wondering how to get more customers. This is where your pre-startup-
planning will prove to be invaluable. If you have already devised a marketing plan, you will know what aspects of it are
working for you and which ones need to be revised. Solid planning is the foundation needed to start a business!