Internet Business Logo Design and Startup Branding

Before you start up the website layout process, you will need to create a logo for your business, and start to build branding. You can use any publishing software to create a logo yourself for branding purposes. Remember, your site will often mimic your logo in fonts and colors which makes it important to give this step careful consideration. You want to make yourself recognizable online. This builds brand loyalty and increases credibility with your customers. Creating a logo with publishing software can sometimes be intimidating because you have to start without any help. There is no general guide to direct you in the creation process. For that reason, we suggest you use a free logo maker program. Click the “Design a Logo” link on WebPalPro and you can design your own logo for free. Should you decide to use the logo created with this program on business cards or company letterhead, you can purchase a high resolution file for approximately $50. The free web logo is all you will need to begin. Browse the different options available and design two or three logos you like. Then ask family and friends what they like or dislike about each one. Family and friends can be a great source for reviewing your work. They want you to be successful and they are not emotionally connected to the project in the same way you will be. Consider their opinions and choose a logo that you are happy with. *TIP* Simpler is better! Look at the logos for some of the biggest online companies and you will see it does not have to be a complex graphic design to be effective. A third option is to purchase logo design software. This software will work much the same as the free logo maker referenced above, but will not have to pay any additional fees for high resolution logos, regardless of how many you create. This is one of the best options in long-term business planning. Logos for future sites can be created quickly and easily with the software you have purchased without having to pay for each high quality logo. Ultimately, we began using this software to create our logos because it can become expensive to pay $50 per logo each time you need a high resolution image on a new site. After reviewing several free trials for logo software, we decided to purchase Logo Creator. You can download this program by clicking the “Logo Creator” link on WebPalPro. This software cost about $30 but you can use it for any logos you make for future sites. The final option is to hire a logo design professional. This will be a personal decision, but you can create a logo yourself for much less and get the same quality. We have not used a logo design professional before but if you are interested in having someone create your logo for you, you can visit the “Logo Professionals” link on WebPalPro. We hope this was helpful in how to create a logo and build branding.