Pay Per Click Advertising Information for Small Business Websites

Pay per click (PPC) advertising works much like affiliate marketing. It is made up of both advertisers and publishers. Unlike affiliate marketing, we recommend everyone use PPC advertising as both a publisher and an advertiser. Pay per click advertising is an easy way to drive traffic to your small businesses websites for a relatively low cost. Nearly everyone is familiar with Yahoo and Google’s sponsored links that display each time you perform a search on the respective search engine. These sponsored links are PPC advertisers. With so many people using these services, the starting bids for some keywords can be quite expensive. Don’t worry; we have several other options to help you build your traffic. You will notice there is an entire section of WebPalPro dedicated to pay per click Advertising. We want to encourage you to sign up with all of these companies as both a publisher and an advertiser. This will help you drive traffic to your site and increase your site’s total revenue. Let’s break this down into the advantages and disadvantages for both publishers and advertisers.