As a publisher, you will start placing ads on your site that pay you each time someone clicks on one of the
links. Unlike affiliate marketing, the visitor that clicks the link does not have to do anything else for you to
make money. You are paid for the click! We want to caution you not to get too excited as the clicks do not
pay much (usually $0.01 to $1.00). On the other hand, if the visitor does not find exactly what they are
seeking on your site at least you can generate a little revenue from their visit. Just as with affiliate links, you
need to use caution. PPC advertisements should not be the dominate portion of your site. We are sure
you have read some of the claims for other webmasters saying they make $1,000s each week from
Google AdSense. We are not going to say they are “lying” but it is very unlikely that you would ever
duplicate these results. There are just too many sites out there trying to do this exact thing! The truth is to
generate quality traffic you have to provide some unique content for your visitors. But, just as we said
earlier, it is still a good way to monetize your site and earn extra revenue. Once you have signed up for
accounts with each of the PPC Marketing sites provided on WebPalPro, you will be able to start to generate ad
codes to be placed on your site. To add the code to your site, follow the instructions provided in the
article Affiliate Marking Programs – Publishers.